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abu hasan
Jul 31, 2022
In General Discussions
Next, based on the fact that the business itself meets the needs, matches the market, and the team is professional and competitive, let’s Number List talk about how to achieve crazy spread. 1. Social currency Everyone wants to look smarter, richer and more stylish. If products can make people look better, smarter, and more cheerful, then these products will naturally become social currency, and people will talk about them in order to achieve the best selling effect. How to create social currency? When users think of a certain field, your brand positioning is leading and high-end . Such as HEYTEA, Tesla, iPhone, etc. Scarcity and exclusivity make people feel a sense of belonging, thus fueling a desire for word of mouth. For example, membership system, private shopping area, etc. Create a differentiated service system to make people feel more fulfilled. No matter what field or industry, people are very eager for power and status, and they like the feeling of being above others. Designing privileged services around products can reflect a sense of value and achievement that is superior to others, and has the value of social currency. 2. Incentives Design a product and thought clue that can activate the customer's heart in a specific environment. Once people encounter this popular clue in a certain environment, they will think of our product. To put it simply, the product is not actually an independent thing separated from our life scene, but has its own space. As a designer, we need to combine the product with a certain high-frequency and specific scene, and have the opportunity to be talked about. will be more. A typical case is "fear of getting angry and drinking Wanglaoji". Combining Wanglaoji herbal tea with high-frequency scenes such as "hot" and "getting angry" will have the opportunity to continue to spread. It should be noted that when people are stimulated by incentives, they must be able to accurately associate with the corresponding product and establish a clear and specific connection . For example, Wanglaoji means going to fire; Tmall means shopping, WeChat, instant chat, Meituan, and food delivery. First of all, there must be a very clear incentive, and then to expand, otherwise it will be difficult to occupy the user's mind. 3. Emotions Emotional sharing, like the flu, is socially contagious, helping people maintain and strengthen their social relationships.
Six Principles of Popularity: How Can Your Product Become Crazy?
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